Some marketers sleep very well.
They’re good at what they do and they’re happy to transfer their skills from business to business, irrespective of what it is they’re marketing.
If it creates results, it’s a result, correct?
Hmm, see, not for me.
After 4 years in marketing, I began to fall out of love for it.
Doing the marketing for businesses that I didn’t believe in, or feel had a ‘strong purpose’ made me uneasy, and quite unhappy really.
I realised something quite important about myself: I’m a ‘why’ person.
It’s just, I hadn’t yet found my ‘why’.
It got to the stage where I considered leaving the marketing industry and pursuing a career that was all about helping people – counselling, therapy, psychology – anything to curb this annoyance I had to have purpose.
But I was good at marketing, and even though we were hanging on by a thread, I just didn’t feel it was over between us yet.
Eventually, after months and months of questioning myself, I decided I needed to search for a way to combine my skills as a marketer and copywriter with my unavoidable need to have purpose and help people.
Then it hit me.
And it seemed so mind-numbingly obvious.
I can use my skills as a marketer, and my desire to do good to help businesses with the same desire do the same.
I found my ‘why’.
I’m going to help ‘why’ businesses.
And so, it gives me great pleasure to welcome Lucy with a why into the world, and, in the slightly warped words of Liam Neeson…
‘Why businesses. I want to know who you are. I want to know what you want. If you are looking for help spreading your good message, I can tell you I don’t have money, but what I do have are a very particular set of skills. Skills I have acquired over a relatively short career. Skills that make me a friend to people like you. If you let me know you’re not interested, that’ll be the end of it. I will wish you all the best, I will not pursue you, but if you are, I will help you, I will help more people find you and I will commit to you.
Because why the hell not.