No one knows what it means... but it's provocative* get's the people going (*but not in a prozzie way)

The Personal Brand Provocateur

Serving Mischievous Marketing & Corrupting Copy To Personal Brands Ready To Seriously Stand Out

Welcome to my Online Home!


I got what ya need

Y’know when you look at your brand and think, “It’s just boring AF”? Well, that’s usually the point you’d give me a poke.

Hello sugar, I’m Lucy, and I call people sugar.

I also make personal brands stand out through memorable marketing & compelling copy that takes you from bore to phworr.

Whether it’s marketing ideas, strategy, copy & content, social media management, training, or the whole mother-duckin’ shebang, the Lucy with a Why experience is the marketing equivalent of finding a tenner in your pocket…pre-wash.

So, have a good perv, and, if at any point you get a ‘Whoa, I need that for my biz’ induced nip-on…

Err...What's with the Why?

"I'm a sassy, crassy and proper smart-assy Yorkshire lassy"

Oh hey, I’m Lucy (but I honestly prefer Luce, or Lube) and I have one hell of a why, which is:

To lead from the front and be the Personal Brand Peoples’ Personal Brand Provocateur

Cos I’m just bored of seeing trite and shite Personal Brand marketing, ya know?

See, the whole point of being your own Personal Brand is so you can rock it YOU style.

Yet, so many ‘face of their biz’ owners churn out bland, recycled ideas, images and copy that just, well…suck balls.

(…err motivational quote much?)

And the result? Well, a whole lotta nowt, really.

And so, when I realised how much more fun and effective it was to be totally myself, I unlocked a pretty nifty gift that meant I could help others do the same.

So, it was then, with kick the bum and a bang average pun, Lucy with a Why: The Personal Brand Provocateur was born, and set to make some serious jaw-dropping and thumb-stopping marketing waves for Personal Brands needing to seriously stand out.

I need a Lucy in my life if...

  • 😴I’m bored of my brand
  • 🤷‍♀️I don’t have a marketing strategy, or know if I need one, or f**k, wtf even is one?
  • 🗑️I have rubbish to zero ideas on how to stand out
  • 🤔I don’t know my personality type, or how this impacts my marketing
  • 🤳🏽I’m shite on social media and know like, zero hacks
  • ❄️I don’t know my USP or what makes me different
  • 💩I’m rubbish at writing copy
  • ♻️I share motivational quotes that aren’t my own and have just realised how boring I’ve been doing this

Lucy is quite simply the most delightful, talented and efficient marketing professional I have ever met. You will love working with her!

Lucy Matthews

"We were a little lost and overwhelmed with our Marketing Strategy before Lucy Dowson (Lucy with a WHy) came and held our hand! From the beginning she provided a tailored personal service that made us feel important even though we are a start-up company. She treated us professionally and didn’t take any shortcuts. Every part of our marketing strategy was beautifully presented, detailed & explained in a language which was easy to understand. We are now implementing the plan and don’t feel so lost with marketing our product, it’s almost as if she has given us a compass to guide us! Thank you so much, we look forward to working with you in the future!"

Belo

"Lucy is one of the most talented and client-focused marketers we know, going above and beyond to deliver world-class customer service. Her commitment to our business, which stretched far beyond marketing strategy and copywriting is second to none, and we’ve had a lot of fun working with her. Her imagination and ability to capture our audience through first class strategy implementation and copy increased our sales and engagement rates, and we were never ever let down in the time we worked together."

Andy Gwynn and Mary Collin

“If you want to start your week with a bang! Book in to have a Wow-Hour session with this sassy lass! Wow! Mind blown by the care she took to understand my business and how knowledgeable she is in all things Marketing and some more! Can’t wait to implement what we discussed Lucy, and thank you so very much for being a chick’s chick”

Leah Trueman

“OMG What an hour I have just had with sassy Lucy exploring my strapline to explode my business to the next level. I am thinking so differently with so much more raz and taz of who I really am and what I can offer as I escape my limits as I support others to do so too! I can't recommend Lucy enough - thank you Lucy!”

Lizzy Bernthal

“I have just come away from my Creative Spark session feeling like there is glitter in the air. Lucy injected a lot of insight and gentle critique that was exactly what I need, to take it to the next level. She very quickly got what I'm about and helped me to see it’s safe to be me. It's safe to be fierce and powerful. Here's to you Lucy. It's rare that I meet someone who sparks my fire. You pulled out the how because you got my Y. I cannot recommend you highly enough. Marketing strategy is so much fun with Lucy. If she resonates for you then don't hesitate. Just book her.”

Rosanna Monachello

“Lucy is the human version of the 💯 emoji! We had a consultation on marketing for my business and it filled me with great ideas and inspiration to take forward. Couldn't recommend her enough. Thank you!”

Adam Clements

“She has put the va-va-voom in me and my business. Simply incredible.”

Mandy Ward

“Lucy's work is outstanding and she is incredibly creative and talented. Her writing ability amazes me and I never have any amendments to her work. She just gets it! Lucy is a gem and if you get the opportunity to work with her, snap it up!”

Shanna Turner

"Lucy is first class at creating brand voice. I love her whit – she gives brands a hilarious and disruptive edge – not many people can achieve the right level of being funny, sarcastic and effective. Lucy’s copy has it though. I’ve given her so many briefs and I’ve never been let down. Her style is unique and her sharp imagination means she just nails it every time. The response I get from my own clients is extraordinary – they go wild for the voice we create for them, and that’s all thanks to Lucy. If you want a marketer who really knows how to write, Lucy’s your girl."

Oli Luke

Oh my giddy aunt, Luce has more sass than saspirella, whatever that is! Her workshop was amazing and so inspirational. Ladies you just have to book in because I’ve been fizzing ever since. Wooohooooo 🎉

Dy Holme

“Well, what can I say? This morning's Marketing Workshop with the super-sassy Lucy with a why was off the scale brilliant. Lots of laughter, lots of sharing, bags of tips from the Minxy Mistress of Marketing and ........ bubbles! I'll be booking a 121 with ol' sugar tits herself, and things are gonna be ramped up on Planet Tao!”

Cheryl Turner

Lucy just fucking gets it. She’s brilliant at writing copy that makes me sound like a bad-ass. And believe me, I do NOT hold back. I never have to correct her stuff, and her ability to just mould into my voice and create content that knocks the socks of both my current and prospective clients is second to none. I love working with Lucy. A genuine world-class marketing copywriter.

Charlie Hutton

Lucy is quite simply the most delightful, talented and efficient marketing professional I have ever met. You will love working with her!

Lucy Matthews

Lucy is quite simply the most delightful, talented and efficient marketing professional I have ever met. You will love working with her!

"We were a little lost and overwhelmed with our Marketing Strategy before Lucy Dowson (Lucy with a WHy) came and held our hand! From the beginning she provided a tailored personal service that made us feel important even though we are a start-up company. She treated us professionally and didn’t take any shortcuts. Every part of our marketing strategy was beautifully presented, detailed & explained in a language which was easy to understand. We are now implementing the plan and don’t feel so lost with marketing our product, it’s almost as if she has given us a compass to guide us! Thank you so much, we look forward to working with you in the future!"

Belo

"We were a little lost and overwhelmed with our Marketing Strategy before Lucy Dowson (Lucy with a WHy) came and held our hand! From the beginning she provided a tailored personal service that made us feel important even though we are a start-up company. She treated us professionally and didn’t take any shortcuts. Every part of our marketing strategy was beautifully presented, detailed & explained in a language which was easy to understand. We are now implementing the plan and don’t feel so lost with marketing our product, it’s almost as if she has given us a compass to guide us! Thank you so much, we look forward to working with you in the future!"

"Lucy is one of the most talented and client-focused marketers we know, going above and beyond to deliver world-class customer service. Her commitment to our business, which stretched far beyond marketing strategy and copywriting is second to none, and we’ve had a lot of fun working with her. Her imagination and ability to capture our audience through first class strategy implementation and copy increased our sales and engagement rates, and we were never ever let down in the time we worked together."

Andy Gwynn and Mary Collin

"Lucy is one of the most talented and client-focused marketers we know, going above and beyond to deliver world-class customer service. Her commitment to our business, which stretched far beyond marketing strategy and copywriting is second to none, and we’ve had a lot of fun working with her. Her imagination and ability to capture our audience through first class strategy implementation and copy increased our sales and engagement rates, and we were never ever let down in the time we worked together."

“If you want to start your week with a bang! Book in to have a Wow-Hour session with this sassy lass! Wow! Mind blown by the care she took to understand my business and how knowledgeable she is in all things Marketing and some more! Can’t wait to implement what we discussed Lucy, and thank you so very much for being a chick’s chick”

Leah Trueman

“If you want to start your week with a bang! Book in to have a Wow-Hour session with this sassy lass! Wow! Mind blown by the care she took to understand my business and how knowledgeable she is in all things Marketing and some more! Can’t wait to implement what we discussed Lucy, and thank you so very much for being a chick’s chick”

“OMG What an hour I have just had with sassy Lucy exploring my strapline to explode my business to the next level. I am thinking so differently with so much more raz and taz of who I really am and what I can offer as I escape my limits as I support others to do so too! I can't recommend Lucy enough - thank you Lucy!”

Lizzy Bernthal

“OMG What an hour I have just had with sassy Lucy exploring my strapline to explode my business to the next level. I am thinking so differently with so much more raz and taz of who I really am and what I can offer as I escape my limits as I support others to do so too! I can't recommend Lucy enough - thank you Lucy!”

“I have just come away from my Creative Spark session feeling like there is glitter in the air. Lucy injected a lot of insight and gentle critique that was exactly what I need, to take it to the next level. She very quickly got what I'm about and helped me to see it’s safe to be me. It's safe to be fierce and powerful. Here's to you Lucy. It's rare that I meet someone who sparks my fire. You pulled out the how because you got my Y. I cannot recommend you highly enough. Marketing strategy is so much fun with Lucy. If she resonates for you then don't hesitate. Just book her.”

Rosanna Monachello

“I have just come away from my Creative Spark session feeling like there is glitter in the air. Lucy injected a lot of insight and gentle critique that was exactly what I need, to take it to the next level. She very quickly got what I'm about and helped me to see it’s safe to be me. It's safe to be fierce and powerful. Here's to you Lucy. It's rare that I meet someone who sparks my fire. You pulled out the how because you got my Y. I cannot recommend you highly enough. Marketing strategy is so much fun with Lucy. If she resonates for you then don't hesitate. Just book her.”

“Lucy is the human version of the 💯 emoji! We had a consultation on marketing for my business and it filled me with great ideas and inspiration to take forward. Couldn't recommend her enough. Thank you!”

Adam Clements

“Lucy is the human version of the 💯 emoji! We had a consultation on marketing for my business and it filled me with great ideas and inspiration to take forward. Couldn't recommend her enough. Thank you!”

“She has put the va-va-voom in me and my business. Simply incredible.”

Mandy Ward

“She has put the va-va-voom in me and my business. Simply incredible.”

“Lucy's work is outstanding and she is incredibly creative and talented. Her writing ability amazes me and I never have any amendments to her work. She just gets it! Lucy is a gem and if you get the opportunity to work with her, snap it up!”

Shanna Turner

“Lucy's work is outstanding and she is incredibly creative and talented. Her writing ability amazes me and I never have any amendments to her work. She just gets it! Lucy is a gem and if you get the opportunity to work with her, snap it up!”

"Lucy is first class at creating brand voice. I love her whit – she gives brands a hilarious and disruptive edge – not many people can achieve the right level of being funny, sarcastic and effective. Lucy’s copy has it though. I’ve given her so many briefs and I’ve never been let down. Her style is unique and her sharp imagination means she just nails it every time. The response I get from my own clients is extraordinary – they go wild for the voice we create for them, and that’s all thanks to Lucy. If you want a marketer who really knows how to write, Lucy’s your girl."

Oli Luke

"Lucy is first class at creating brand voice. I love her whit – she gives brands a hilarious and disruptive edge – not many people can achieve the right level of being funny, sarcastic and effective. Lucy’s copy has it though. I’ve given her so many briefs and I’ve never been let down. Her style is unique and her sharp imagination means she just nails it every time. The response I get from my own clients is extraordinary – they go wild for the voice we create for them, and that’s all thanks to Lucy. If you want a marketer who really knows how to write, Lucy’s your girl."

Oh my giddy aunt, Luce has more sass than saspirella, whatever that is! Her workshop was amazing and so inspirational. Ladies you just have to book in because I’ve been fizzing ever since. Wooohooooo 🎉

Dy Holme

Oh my giddy aunt, Luce has more sass than saspirella, whatever that is! Her workshop was amazing and so inspirational. Ladies you just have to book in because I’ve been fizzing ever since. Wooohooooo 🎉

“Well, what can I say? This morning's Marketing Workshop with the super-sassy Lucy with a why was off the scale brilliant. Lots of laughter, lots of sharing, bags of tips from the Minxy Mistress of Marketing and ........ bubbles! I'll be booking a 121 with ol' sugar tits herself, and things are gonna be ramped up on Planet Tao!”

Cheryl Turner

“Well, what can I say? This morning's Marketing Workshop with the super-sassy Lucy with a why was off the scale brilliant. Lots of laughter, lots of sharing, bags of tips from the Minxy Mistress of Marketing and ........ bubbles! I'll be booking a 121 with ol' sugar tits herself, and things are gonna be ramped up on Planet Tao!”

Lucy just fucking gets it. She’s brilliant at writing copy that makes me sound like a bad-ass. And believe me, I do NOT hold back. I never have to correct her stuff, and her ability to just mould into my voice and create content that knocks the socks of both my current and prospective clients is second to none. I love working with Lucy. A genuine world-class marketing copywriter.

Charlie Hutton

Lucy just fucking gets it. She’s brilliant at writing copy that makes me sound like a bad-ass. And believe me, I do NOT hold back. I never have to correct her stuff, and her ability to just mould into my voice and create content that knocks the socks of both my current and prospective clients is second to none. I love working with Lucy. A genuine world-class marketing copywriter.

Lucy with a 
Wine

Who’s up for being a little provocative?

I am, and Lucy with a Wine is my playground to do it.

This amuuuuseletter is for Personal Brands that want to know good marketing and who aren’t offended by crass humour.

What sorta stuff can you expect to see?

Well, sometimes it’ll be comical, and sometimes it’ll be totally biased opinion with lots of swears…

But mainly, it’ll be a worthwhile read every month on things that make marketing the bloody beautiful headache it is.

We’ll explore killer strategies, mindset, interesting things, fun-tings, cats that sing, anything.

So, fancy joining me for a stiffy & checking it out?